Inational Business Case Halp

I read a great book ages ago in the 90s about how Nintendo entered and conquered USA

edit: MAYBE one of these two but i don't remember. most likely the second link
http://www.amazon.co.uk/Game-over-Nin...-Industry/dp/0679404694/ref=pd_cp_b_0
http://www.amazon.co.uk/Game-over-Nintendo-Conquered-World/dp/0966961706

was all about the business side and managers involved, their strategic decisions and the resistance they faced from big american corps. trying to abuse legislation/litigation to fight them off

can it not be a case of a company successful for one product doing something new? like how supermarkets in the USA suddenly added gas stations. does that count as entering a new market or you only mean physically going to another place

or on a serious note apple and phones

I think it has to be physically somewhere else, since there are some other factors like culture and different laws and blah blah, was thinking about Apple as well.
Nintendo sounds pretty cool actually so I ll probably go with that so far there s a bunch of info about it on the internet since i don't have the time to read those atm, but i ll read them for entertainment later i guess

Supermarket chain Tesco failure in US market, how it failed at identifying local market trends. Also retail chain Target failure in Canada. Both subjects have decent amount of articles about em.

or tesco's huge success in korea for adapting to local trends

starbucks' success in japan effectively completely changing the cafe culture overnight

Then there is Uber,

On January 06 2015 14:03 SugoGosu wrote: or tesco's huge success in korea for adapting to local trends starbucks' success in japan effectively completely changing the cafe culture overnight Then there is Uber,

i've spent a few months in seoul and didn't know anything about tesco having ventured there.. can you tell me more about what they did there and which chain they have an interest in/run, just in brief cliffs?

starbucks is another great example. not just japan but how modern italian-influenced coffee culture swept any developed world nation after spreading out from USA. BBC had a great documentary about how it swept the UK, though I doubt I can find it now

On January 06 2015 13:28 uiCk wrote: Supermarket chain Tesco failure in US market, how it failed at identifying local market trends. Also retail chain Target failure in Canada. Both subjects have decent amount of articles about em.

I 3rd Tesco. It is really interesting. Apple is lame and everyone knows about it anyway.
Wish you were more specific about things like what subject is it for, how exactly is the task worded, how long it should be, what should it accomplish. Thinking wider and creatively makes it so much more interesting and rewarding to complete the task. Don't neccessarily have to go outside the box but apple and walmart must be the first things that pop into peoples minds.

m-pesa mobile credit as default currency is really interesting. http://www.businessweek.com/articles/2014-06-05/safaricoms-m-pesa-turns-kenya-into-a-mobile-payment-paradise

lol at HM2 box shopped into picture.

Is.. is that laptop also shopped in?

Yeah, don't do apple.

Another good one may be Japanese car makers and their expansion into NA (possibly SA? No idea about that place) markets. How they started off selling dirt cheap (with subsequent poor quality) and their transition from that to a high quality, top selling vehicle. Can discuss market segmentation through the different models, the crazy warranty they offered vs other competitors, etc.

Just an idea.

On January 06 2015 14:57 Romm3l wrote: Show nested quote + On January 06 2015 14:03 SugoGosu wrote: or tesco's huge success in korea for adapting to local trends starbucks' success in japan effectively completely changing the cafe culture overnight Then there is Uber, i've spent a few months in seoul and didn't know anything about tesco having ventured there.. can you tell me more about what they did there and which chain they have an interest in/run, just in brief cliffs? starbucks is another great example. not just japan but how modern italian-influenced coffee culture swept any developed world nation after spreading out from USA. BBC had a great documentary about how it swept the UK, though I doubt I can find it now

http://en.m.wikipedia.org/wiki/Homeplus

Thanks i ll go for nintendo or starbucks
@cariadon Cause i don't really have to be specific, I don't want you guys to do it for me i just want a suggestion about a particular case i can work on, cause all of the ones I thought about were dull and boring or as you've mentioned well known like Apple & phones
@Silver No idea, I got it from another forum so :D