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888.com buys bwin.Party for ~$1,400,000,000

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Garfed   Malta. Jul 19 2015 22:14. Posts 4818

Around two months ago we informed you that there was a war going on between 888 Holdings and Amaya Gaming to purchase bwin.Party. It's all over now - 888 Holdings has won a takeover battle and will be purchasing bwin.party for around $1,400,000,000 (£898mln) in cash and stocks.

The deal values Bwin.party shares at 104.09p each, which is a 1.2% over closing share price on Thursday. This is a way better offer then what William Hill offered around six months ago, which valued bwin.party at about £750mln.

"The boards of 888 and bwin.party are pleased to announce that they have reached an agreement on the terms of a recommended offer pursuant to which [888 Holdings] will acquire the entire issued and to be issued ordinary share capital of bwin.party," the note stated.

The deal is expected to be completed at the start of 2016.

"This morning's announcement marks a historical day for both 888 and bwin.party," 888 Holdings Chief Operation Officer Itai Freiberger commented right after the deal became public. "Once completed, this deal will create one of the leading operators in the growing global online gaming industry.
The business will have an even greater footprint in regulated markets," he said. "With bwin.party's market-leading sports product and brands joining 888's established market presence in poker, casino, and bingo, this deal will create a business with strong positions in all four verticals.

Both 888 and bwin.party are self-developed technology companies, and we are excited by the growth opportunities presented by the integration of these proprietary complementing assets. We will benefit from the combined poker player liquidity, not to mention the significant upside in cross-selling between the unified customer base and product offering. I am confident that this deal will take us to the next level."[/i]

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MadeInPolanD   Poland. Jul 19 2015 22:20. Posts 1383

maybe poker software won't be a disaster after they'll take over

srsly poker software has maintenance of a 8 year old kid (all those problems over the... years)

how they run a business i will never know

Make it rain$$$Last edit: 19/07/2015 22:23

Trav94   Canada. Jul 19 2015 22:34. Posts 1785

Yea, hopefully they software gets better. I'd move my roll from stars in an instant if another site had reasonable software.


Garfed   Malta. Jul 20 2015 21:26. Posts 4818

This is absolutely great news btw, not the acquisition itself, but the fact that Amaya lost the bidding war for it. If Amaya was to buy party.bwin we would have almost a clear monopoly and poker as we know it would be dying in 2-3 years maximum.


Mr. Proper   Poland. Jul 20 2015 22:38. Posts 38

It's not a great news. It's not a bad news either. It doesn't really matter for players, I think.

bwin.party's poker traffic counts for less than 7% of Amaya's (PS and FTP) poker traffic. Amaya does have 55% of online poker market share at the moment and after acquisition it would have 58% of online poker market share. Would it really make such a difference? Probably not that big to make such a distinction.

bwin.party's in reality sports betting and casino/games company, not a poker company. Their revenues from sports betting and casino/games counts for more than 70%. Revenues from poker makes just under 13%.

So at the end as I said earlier it doesn't really matter. How the economy works it simply means at the moment it's not possible to offer a better product. A dominant position is completely fine. As long as anyone can enter the market under the same conditions. Online poker is fucked but it's not Amaya's fault. Let's not be childish. It's politicians (regulations) fault and it's "natural" (end of interest, skill gap, bots, etc.).

However it's interesting if 888 is going to merge pools with partypoker at some point? I don't think it's going to happen next 18 months but maybe eventually? Also interesting to see what's going to happen with bwin.party's partners?


Garfed   Malta. Jul 20 2015 23:44. Posts 4818


  On July 20 2015 21:38 Mr. Proper wrote:
It's not a great news. It's not a bad news either. It doesn't really matter for players, I think.

bwin.party's poker traffic counts for less than 7% of Amaya's (PS and FTP) poker traffic. Amaya does have 55% of online poker market share at the moment and after acquisition it would have 58% of online poker market share. Would it really make such a difference? Probably not that big to make such a distinction.

bwin.party's in reality sports betting and casino/games company, not a poker company. Their revenues from sports betting and casino/games counts for more than 70%. Revenues from poker makes just under 13%.

So at the end as I said earlier it doesn't really matter. How the economy works it simply means at the moment it's not possible to offer a better product. A dominant position is completely fine. As long as anyone can enter the market under the same conditions. Online poker is fucked but it's not Amaya's fault. Let's not be childish. It's politicians (regulations) fault and it's "natural" (end of interest, skill gap, bots, etc.).

However it's interesting if 888 is going to merge pools with partypoker at some point? I don't think it's going to happen next 18 months but maybe eventually? Also interesting to see what's going to happen with bwin.party's partners?



Yes and no.

Amaya wasn't pursuing bwin.party for poker traffic, it was chasing it because they are heavily investing into casino and sports betting (which bwin.party focuses on, exactly as you pointed out), which are the forms of directly pumping cash out of the poker economy. I can tell you I got at least 3-4 reload / free bonus offers from PokerStars casino/sports betting in the last 6 months, while the only poker reload bonus they usually have is during yearly WCOOP series, and that's also not always. If they got their hands on bwin, it would be WAY easier for them to pump the sports/casino market even further.This is one.

Second thing is, bwin.party is still considered big (7% of market cap is huge, even if it's low compared to Amayas) and they are one of the few sites that offers decent rakeback-a-like deal for regs, which somehow forces their competition to also have one.

"Online poker is fucked but it's not Amaya's fault." - Overall - yes, but in the terms of bwin acquisition -I don't agree.
Two years ago online poker was in a way better place for regular players, even despite all the negative poker regulations that happened. Once PokerStars bought FTP and then Amaya bought PS the market started becoming shit.
PokerStars always had a solid opinion of a company that cares about both the players and affiliates and last two years clearly show its no longer a case, to the point where I would say (from the affiliate point of view) their actions are unethical.

 Last edit: 20/07/2015 23:46

diggerflopboat   . Jul 23 2015 18:21. Posts 241


  On July 20 2015 22:44 Defrag wrote:
Show nested quote +



Yes and no.

Amaya wasn't pursuing bwin.party for poker traffic, it was chasing it because they are heavily investing into casino and sports betting (which bwin.party focuses on, exactly as you pointed out), which are the forms of directly pumping cash out of the poker economy. I can tell you I got at least 3-4 reload / free bonus offers from PokerStars casino/sports betting in the last 6 months, while the only poker reload bonus they usually have is during yearly WCOOP series, and that's also not always. If they got their hands on bwin, it would be WAY easier for them to pump the sports/casino market even further.This is one.

Second thing is, bwin.party is still considered big (7% of market cap is huge, even if it's low compared to Amayas) and they are one of the few sites that offers decent rakeback-a-like deal for regs, which somehow forces their competition to also have one.

"Online poker is fucked but it's not Amaya's fault." - Overall - yes, but in the terms of bwin acquisition -I don't agree.
Two years ago online poker was in a way better place for regular players, even despite all the negative poker regulations that happened. Once PokerStars bought FTP and then Amaya bought PS the market started becoming shit.
PokerStars always had a solid opinion of a company that cares about both the players and affiliates and last two years clearly show its no longer a case, to the point where I would say (from the affiliate point of view) their actions are unethical.

I knew it!!!!

SOMEONE THAT KNOWS WHAT THEY ARE TALKING ABOUT!!!!!!!!!

WHOOOOOT!!!!!!!!


 



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